YPM’s Post

Even the best bricks won't make a solid wall unless properly stacked. Similarly, content’s hard to read when it’s not organized into sections, lists, and bullets. Worse, Google might get lost. Instead of building up your authority, poor construction will bring it crashing down. #digitalmarketing #marketingtrends #digitaltrends

Like textbooks, content has a limited shelf life. Once new discoveries are made, it's cast aside. But while textbooks can’t be revived or renewed, with a few edits we can pull old content off the shelf and make it relevant again, giving a big boost to SEO. #digitalmarketing #marketingtrends #digitaltrends

If you’ve got it, flaunt it. Perhaps not the best advice when it comes to money, but great advice when it comes to knowledge. Google loves sites that show off and demonstrate topical authority, which requires a deep catalog of expert, high-level content on a specific subject. #digitalmarketing #marketingtrends #digitaltrends

Bright lights are to Broadway what brilliant headers are to websites. H1, H2, and H3 tags are how Google makes sense of your website. A confusing marquee doesn’t sell tickets, while a captivating one builds an audience. #digitalmarketing #marketingtrends #digitaltrends

Top athletes not only work hard; they eat right, because they can’t win without the right fuel. Top websites need fuel too: strong keywords that boost SEO. If your site’s not a top performer, we can check for keyword gaps, to see whether it's got the fuel it needs to win. #digitalmarketing #marketingtrends #digitaltrends

Bats, cats, and owls aren’t the only things that see better in the dark. Web users prefer it as well. Dark themed websites reduce eye strain and lessen battery consumption. Sometimes seeing less encourages visitors to see more. #digitalmarketing #marketingtrends #digitaltrends

Moving objects are more eye-catching than stationary ones. Movement captures attention and keeps us engaged. It’s why so many websites are embracing Motion UI. Dynamic elements make it more fun to interact with your site and easier for it to gain search momentum. #digitalmarketing #marketingtrends #digitaltrends

We know you’d bend over backwards for your customers, but can your website? Because you don’t know what kind of device visitors might be using, you need a site with responsive web design – one that can mold itself to deliver the best possible user experience. #digitalmarketing #marketingtrends #digitaltrends

You don’t need a crystal ball to tell what people are thinking. Modern web tech lets us track and analyze the activity of everyone visiting your site, in order to tailor your marketing and messaging, almost as if you can see into the minds of your customers. #digitalmarketing #marketingtrends #digitaltrends

A new player has entered the game! Amazon now offers sponsored ads. With a conversion rate of 14% (compared to 1.33% for other ecommerce sites), investing in an Amazon PPC campaign is a great way to KO the competition and snatch the high score for yourself. #digitalmarketing #marketingtrends #digitaltrends